Amazon Unveils Additional Analytics and Data to Drive Seller Success

SEATTLE–(BUSINESS WIRE)–Today at Accelerate, Amazon’s annual seller conference, Amazon (NASDAQ: AMZN) announced new features for Managing Your Experiences, a tool that helps sellers optimize content on pages product details to generate higher conversion rates, increasing their sales by up to 25%. Amazon has also enhanced the Product Opportunity Explorer and Search Analytics Dashboard with new features that help brands analyze marketing campaigns and identify areas to acquire new customers and drive purchases. repeated. This new set of industry-leading tools makes it easier for sellers to leverage customer insights and analytics data to launch new products and increase sales.

“We are focused on supporting sellers as they work to grow and grow their business,” said Benjamin Hartman, vice president of Amazon North America Selling Partner Services. “The tools we’re announcing today are the direct result of seller feedback and target every stage of their Amazon sales funnel, from acquiring new customers to increasing lifetime value. We’re committed to continuing to develop tools and features that provide actionable insights to sellers.”

“We have worked with Amazon since the beginning, leveraging data to make our company one of the largest jewelry sellers on Amazon,” said Tal Masica, Founder of PAVOI Jewelry. “With enhancements to the Search Analytics dashboard and Product Opportunity Explorer, we now have the ability to analyze search trends at a granular level, giving us actionable insights to improve both forecasting trends and designing future collections – so that we can continue to provide lasting quality jewelry that our customers love to wear every day.

Amazon offers a range of industry-leading tools that allow sellers to optimize their listings, better understand customers, differentiate their brands, and grow their business. The following new tools were announced at Accelerate 2022:

  • Manage your experiences is designed to improve the quality of product pages and increase the conversion rate. With Manage Your Experiments, brands can run A/B tests on their headlines, main images, and A+ content to see what works best. Now, brands can also A/B test bullet points and descriptions, and review machine learning-based recommendations for product images and titles to drive better conversion. Additionally, brands can now choose to automatically post winning experiences to the product detail page, automating their A/B testing. Sellers benefit from the traffic of hundreds of millions of Amazon customers, and new features for managing your experiences make it easier to test more content, faster.
  • Search Analytics Dashboard has expanded since its launch in early 2022 to offer a new insights dashboard that provides sellers with anonymized data to better understand customer interests and buying habits. For the first time, brands can download search query and catalog performance data, along with new ASIN-level details. This new feature allows brands to easily evaluate marketing campaigns to identify areas in which to drive repeat purchases and acquire new customers, either directly from Amazon’s tools or by combining Amazon’s data with the seller’s own commercial data. The improved Search Analytics dashboard will launch globally in September.
  • Product Opportunity Explorer builds on its successful introduction into beta in 2021, continuing to offer rich, accurate data that helps sellers understand, assess, and evaluate product opportunities in the Amazon store. Salespeople can assess the likelihood of a new product gaining traction with customers and predict sales potential. For the first time, Amazon has now introduced an enhanced Product Opportunity Explorer with a new feature, Customer Reviews Insight. This feature helps sellers work upstream from the customer, using customer feedback from product reviews and product star ratings, to help brands determine which features they should build and prioritize when they launch new products or modify existing products.
  • Advice on market products, originally announced in 2021, has been enhanced to provide selection recommendations (high-demand products) for US sellers looking to expand into France, Italy, and Spain. Selection recommendations give sellers insight into products not currently offered that fit a seller’s portfolio, uncovering new growth opportunities. The tool takes the guesswork out of which products to consider in these stores, based on customer demand. These recommendations are personalized and ranked based on their Opportunity Score calculated by machine learning models designed to predict the best re-selection opportunities.

Each year, Amazon invests billions of dollars to improve the infrastructure, tools, services, fulfillment solutions, and resources dedicated to seller success. Sellers are responsible for more than half of Amazon’s physical product sales; our store sellers have employed and provided jobs for over 1.5 million people in the United States.

Learn more about Accelerate at

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