Get ready for a mind-blowing innovation that's taking Indonesia by storm! Google Indonesia has unleashed a revolutionary outdoor advertising campaign with its AI-powered "see-through" billboards, and it's a game-changer. But here's where it gets controversial...
In collaboration with DDB Singapore, Superson, and Hagia Labs, Google Indonesia has brought architectural surroundings to life with AI-generated visuals. Using the cutting-edge Veo 3 technology, these billboards create immersive experiences across Jakarta, Surabaya, and Bandung. Imagine bubble tea waves flowing between buildings, dinosaurs roaming city streets, and even interdimensional portals! And that's not all; Jakarta's beloved Ondel-Ondel puppets are seen performing aerobics, adding a touch of local charm.
The creative process was led by Superson's "Supersprint" methodology, bringing together Google's tech prowess, DDB Singapore's creative vision, and Hagia Labs' technical expertise. Each billboard features a QR code, inviting local creators to contribute their Veo 3 content, showcasing their talent on a grand scale.
Antti Toivonen, MD for Superson APAC, emphasizes, "AI technologies are unlocking new possibilities. Scaling and speeding up cityscapes and trends would have been unimaginable without Google's latest innovations. Now, these technologies are accessible to everyone, ushering in an era of supercharged creativity."
The campaign is a testament to the power of collaboration. Vinod Savio, chief creative officer at DDB Singapore, explains, "This OOH execution validates the #BikinGebrakanLo concept. DDB set the creative direction, and with Superson's sprint model, we transformed a grand vision into a world-first technical marvel with unprecedented speed."
Sedat Boynuegri, founder of Hagia Labs, adds, "AI has proven its ability to enhance both speed and quality. We designed unique 3D billboard experiences, using social listening to capture cultural trends. But the real win was in our workflow."
This marks a historic moment as the first commercial deployment of AI video generation technology for outdoor advertising at scale. It showcases a hybrid collaboration model, merging technology, creativity, and cultural understanding. Local partners like HudHud, Media Futures Group, and Voxxy have played a crucial role in making this initiative a success.
Mira Sumanti, Southeast Asia brand & creative lead at Google, highlights, "Working with diverse partners exemplifies how modern brands assemble dream teams from the best specialists. In Indonesia's vibrant media landscape, we pushed VEO3's boundaries while creating genuine cultural connections."
So, what do you think? Is this a groundbreaking innovation or a step too far? Share your thoughts in the comments and let's spark a discussion on the future of advertising!
