CSR as an innovative tool to help tourism businesses overcome current challenges

First the VSovide-19 pandemic and then the energy crisis that hit all of Europe, these are the elements that have put a strain on the tourism sector and tourism businesses. Institutions, governments, companies and various tourism associations have long been committed to finding solutions that allow tourism businesses to overcome the current crisis and the different categories of tourists to continue. traveling and take their vacations.

In this difficult context, a response comes from the European Union which, through its Erasmus program with KA2, funded a transnational project involving six partners from Norway, Bulgaria, Italy, Spain, Croatia and Cyprus. The project aims to achieve the main objectives of helping tourism businesses move towards the 2030 Agenda and sustainable tourism by bringing them closer to the principles covered by Corporate Social Responsibility (CSR).

The project aims to contribute to improving innovations in the tourism sector, adopting processes linked to CSR principles, training, among tourism MSMEs, tourism businesses, CSR consultants and CSR trainers, to improve the acceptance and adoption of CSR principles and create a more impactful environment. action likely to be transferred to other actors across Europe.

The project, with its actions, will develop a new operational model for C-VET of experts, trainers and consultants that will spread the application of CSR principles in the tourism sector, fully corresponding to the priority Education, science, technology, research and innovation, as a key catalyst for the transition towards sustainable development (Agenda 2030).

Thus represents an innovative approach to face and overcome the current challenges facing the tourism sector, thanks also to the adoption and application of an interactive and participatory approach on the development of project results, on which end users are actively involved and contribute to the production of concrete results responding to the real needs of the market, the improvement of the skills of VET trainers, the acquisition of digital skills, corresponding to the priority of digital transformation. The expected results of the project will improve the digital and green skills of managers, entrepreneurs, consultants and experts working in the tourism sector, contributing to innovation in the VET system and having positive impacts on internal issues (people management, diversity management, equality and inclusion, physical and mental welfare) and external emergency (climate change, health and environmental pressure, etc.).

The Bulgarian Chamber of Tourism (BTCH) is the Bulgarian partner of the project and will be the co-leader for the implementation of the project result n.2 dedicated to “E-Learning Toolkit Training Skills Design and Training and Validation Management and will contribute to the implementation of all project results and activities and implement the Multiplier event in Bulgaria. BTCH in particular, through its participation in the European and international network of Chambers of Tourism, will support the implementation of sharing and promotion actions.