José Manuel Jiménez: “Morocco has been supporting Spanish companies for a long time” | Atalayar

In the latest edition of “De cara al mundo”, the Atalayar program on Onda Madrid, we had the intervention of José Manuel Jiménez, managing partner of Nantai Trade Consulting, who spoke about the operations of this company in countries such as Morocco, and the business opportunities that the Alawite country offers to Spanish companies wishing to open up to this market.

What work do you do in Morocco?

Nantai Trade Consulting is a consulting firm specializing in international business development. We provide global export and import services, international logistics and, above all, implementation processes in foreign markets. We have carried out several projects in Morocco, particularly with Spanish industrial companies and in the automotive sector which, like anyone familiar with this sector, has a major hub in Tangier.

Our main objective is to help small and medium-sized Spanish companies to enter foreign markets and, above all, the Moroccan market, both small companies taking their first steps in the field of internationalization and those who already have experience. but need occasional help at all times.

What are the best conditions for someone who wants to do business here in Morocco?

First of all, when talking about going to a foreign market, especially for companies who are considering it for the first time, who have controlled or monopolized the domestic market and believe that there are opportunities for their products or services in the Moroccan market, we always say that you have to do a little introspection of the company to really see its capabilities.

Internationalization and the conquest of foreign markets concern the entire company; from the workers who might be in the production plant to all the managers of the company.

It is always said that Morocco is almost a brother country. It is a country geographically very close to Spain. One of the biggest problems we have right now is the recent free trade agreement with the European Union, which helps Spanish businessmen a lot. Here in Spain we have companies that have been working in the Moroccan market for many years, establishing themselves and developing their business.

But we are going to look at the Moroccan market from the inside and what we see is that Morocco has been promoting sectoral development plans for a long time, in particular this industrial acceleration plan in the automotive sector, which is very important, in aeronautics and electronics sectors. We also have the strategy being developed in the green generation sector to consolidate the agricultural sector, which is very important in Morocco, and, of course, tourism. All these sectors offer and generate great opportunities for Spanish companies in Morocco.

Are the political stakes having an impact, or are the economic and commercial stakes already in place and the political stake not having too much effect?

Political issues obviously have an influence, even if we don’t want them to. It is unavoidable, but it is true that we see two lines of action: one is obviously political and the other is the commercial field or the field of negotiation between companies. Morocco has long supported Spanish companies. We have a lot of aid and subsidies granted by the Moroccan government, particularly in terms of installation assistance. What interests neither the Moroccan government nor other countries is that these diplomatic relations could affect trade relations.

Unfortunately, it should be noted here that during the pandemic period, Morocco had one of the most severe restrictions both on entry and exit, which strongly affected Spanish companies. Not only those who were already established there, but also those who were starting to do business with Morocco. Trade relations have been greatly affected and unfortunately when it finally seemed that all these restrictions were lifted, we had this little diplomatic dispute which has thankfully been resolved over the past few months. So, as far as the question goes, it obviously affects, but not as much as one might think. Business is business-to-business and I think it’s very clear what the government’s and business’ objective is to develop business between the two countries.