the Spanish company after the inaugural trade fair – Explica .co
It is said to be one of the most watched sporting events in the world. Sorry Super Bowl, but the UEFA Champions League final brings together the best of football, the great game. This year at the hands of the British teams, Manchester City and Chelsea, the final of the Champions League has jumped the Atlantic thanks to HBO. Thanks to HBO Max, the event was also viewed by nearly 380 million people around the world.
However, there is something we cannot deny about the Super Bowl: his opening show It is the one that always occupies the front pages of the whole world. The second most expensive for advertisers who ensure total impact. Now the Champions League final follows closely behind. Not with a show during the break, but during the opening ceremony. This moment has gone from a pure formality to an event in a few years in the world of football.
For the 2021 Champions final, the guest list was part of the front row. Selena Gomez, Dj marshmello Yes Khalid they were in charge of the music at the inaugural event.
There was only one problem: How to solve the presence problem? With a stadium with an audience, but less than the numbers that football is used to handling, a musical spectacle had to be done away from what had already been seen to date to adapt to the consequences of the pandemic of coronavirus. It was necessary to reach the spectator accommodated at the house. Precisely, the task of improving the final of the Champions League was commissioned by a Spanish production company which has already crossed borders on several occasions: MR Factory.
More than 30 years of experience in the digital sector
You could say that MR Factory is a startup, one of the first created almost 30 years ago. The reason? Since their creation, they have adapted and anticipated the needs of the digital audiovisual digital sector.
“We started by making flight simulators for pilots, and this is how we have evolved over the years, always with innovation,” explains Juan Luis Bravo, Managing Director of MR Factory. For 5 years they have entered the subject of virtual production, now they are in charge of the Champions League final show. At least in part.
Coordinated from Los Angeles by IYA Productions under the creative idea of artist Es Devlin, the Spanish production company’s job was to set the story digital. Or in other words, the images that replace the green or chroma panel on which Selena Gómez, Marshmello Yes Khalid They shot the video of the final show tonight.
“What we did was create the 3D scenarios from the initial idea,” they explain. Remotely, the MR Factory team generated the story so that at the time of recording it could be viewed directly on the production screens. Then they are responsible for tweaking the content and making it for publication.
The 7-day challenge to reach the Champions final
The show for the Champions League final has been closed and managed for months. The reality is that the team led by Bravo had to get the job done in just 7 days.
On May 14, the team of the Spanish production company received the worst news: the UEFA meeting has changed location. The stadium in Turkey was then held in Porto. And while on an old-fashioned show, that would have meant nothing more than a logistical change, for a video it was something else. Much of the footage, centered on the Turkish stadium, ended up in the trash within minutes.
The team had to generate 150 more complete plans from scratch (light, textures, dimensions…) of the new location and integrate them into the rest of the assembly. The same job in just a few days that, from MR Factory, they claim he was about to be in danger in more than a moment.
In the audiovisual final of the Champions League
Beyond football and the Champions League final, MR Factory has a long history filled with well-known names.
On the one hand, it is the only Spanish company approved as a partner of Epic Games in virtual production. But it also appears on the big screen and on television under the name of the major projects. Contributing to Sony productions and some advertising products, one of his biggest hits is La Casa de Papel. The Spanish company confirms that it is working on digitizing the chromas of La Casa de Papel 5, the final season of one of Netflix’s most popular series. Also for another house hit title in car chase scenes: Sky Red. Now they are working for an Amazon documentary focused on real places in Spain, but logically from a chroma.
Either way, the company is clear on this: the theme of digital innovation in the audiovisual sector has developed in recent years, but the pandemic was decisive. The Champions League final had to reinvent itself, but also the world of cinema. “Not being able to record in real locations due to the coronavirus problem has been essential,” they explain. Many people have come to realize that, perhaps, sending a team of 150 people to record a scene halfway around the world is not sustainable either for the accounts or for the environment.
And while it is true that the use of chroma is nothing new – which they tell James Cameron and his Avatar saga – it is true that it crosses borders. Centered on animation, fantasy or science fiction productions, audiovisual digitization sees its possibilities in sectors never before imagined. Companies like MR Factory point out that are booming a sector You haven’t explored all of your options yet. If before the big productions put the digital issue on the table, but not at the beginning of the pile, now they take the sector very seriously.