Welsh seafood takes center stage at global event

Welsh seafood will be on display in Spain later this month at the world’s biggest trade event for the sector – Seafood Expo Global 2022.

With more than 2,000 companies from 89 countries, Seafood Expo Global will be held in Barcelona from April 26-28.

Recognized as “the place” for the seafood industry, the event attracts seafood suppliers, buyers and professionals from all over the world looking for everything from sea ​​to processing equipment.

When last held (in 2019), Seafood Expo Global attracted over 29,000 buyers with representatives from 155 countries. According to exhibitors that year, 94% said they had achieved their exhibition goals and virtually all (99%) planned to exhibit again at the event.

Welsh Seafood will have a dedicated presence at the event (stand 4D201), which will be held at the Fira Barcelona Gran Via Venue.

Visitors to the stand will also be able to learn more about the work of the Welsh Seafood Cluster – a Cywain-led project that encourages collaboration between businesses and individuals in the seafood industry.

You’ll also have the chance to try some fabulous Welsh seafood, as chef Harri Alun from the famous Carden Park Hotel will be cooking samples to order throughout the event.

Barcelona is considered a major European seafood hub and a destination for trade events such as Seafood Expo Global.

The exhibition venue is only 15 minutes from the city center; with more than 200,000 m² of floor space, it is one of the largest exhibition venues in Europe.

North Wales-based wholesalers Ocean Bay Seafoods and The Lobster Pot will be in Barcelona.

Richard Williams of Ocean Bay Seafoods said:

Ocean Bay Seafoods mainly exports products to Europe; our biggest customers being in Spain, France, Denmark and Italy. It is essential that we attend these shows to expand our customer base and stay up to date with the latest developments in the seafood industry.

It will be nice to meet existing customers, and of course we hope to attract new customers. It’s the first time it’s been held in Barcelona, ​​previous Seafood Expo Global exhibitions have taken place in Brussels, so it’s exciting to be exhibiting in a new location.

Having a dedicated presence at this event is also very important for Wales as a whole, and we have the opportunity to showcase premium Welsh seafood to the world.

Tristan Wood of The Lobster Pot said:

It’s a huge event. It is the meeting place for everyone involved in seafood from all parts of the world. It made a huge difference to our image, getting our name out there.

Many of our existing customers attend, so it’s good to see them face to face. And it also gives us the opportunity to meet new potential customers. This year is more important (post covid) than ever as we try to rebuild relationships to safeguard sales and therefore jobs.

But it’s not just about customers, it’s also about meeting suppliers. A large proportion of the catch comes from Welsh waters where we have an exceptionally loyal supply chain. However, in a seasonal business where customers expect a year round supply, we are also looking for new anglers and suppliers from across the UK.

Lesley Griffiths, Minister for Rural and North Wales, and Trefnydd said:

This event provides a great opportunity for our fantastic Welsh seafood companies to show off what they do best.

The global seafood market is a challenge, which is why it is important for companies in the sector to participate in international trade events such as Seafood Expo Global.

Welsh seafood already enjoys a reputation for quality and excellence, and a presence in Barcelona will attract the attention of an even wider audience and potential customers.